by Maneka Tanwani | Dec 11, 2021 | B2B Content Writing, Copywriting
A case study is an indispensable part of a tech B2B content marketer’s arsenal. And not without reason. A customer going on record to say how the solution helped them is incredibly more convincing than a company sales representative speaking about the benefits of...
by Maneka Tanwani | Aug 3, 2021 | B2B Content Writing, Copywriting
Complicated writing is equal to better content Bigger words will make you sound intelligent Using jargon means you are an authority on the subject matter These are the biggest myths of B2B writing. In fact, these cannot be farther from the truth. ...
by Maneka Tanwani | Jul 22, 2021 | B2B Content Writing, Uncategorized
Content repurposing is a legit, effective content marketing strategy that most marketers tend to ignore. Let’s be honest — B2B content creation is expensive and time-consuming. Then why is it that content once created is not used in different ways to get the most bang...
by Maneka Tanwani | Jun 30, 2021 | B2B Content Writing, Copywriting, EBooks
The success of any B2B content marketing initiative depends on providing insightful content that truly resonates with your target audience. This is especially true if lead generation is your aim. Short blogs or social media posts that provide bite-sized pieces of...
The Art and Science of Drafting a Compelling Case Study December 11, 2021
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