Blog
The Art and Science of Drafting a Compelling Case Study
A case study is an indispensable part of a tech B2B content marketer’s arsenal. And not without reason. A customer going on record to say how the solution helped them is incredibly more convincing than a company sales representative speaking about the benefits of...
Five Elements of Engaging B2B Copywriting
Complicated writing is equal to better content Bigger words will make you sound intelligent Using jargon means you are an authority on the subject matter These are the biggest myths of B2B writing. In fact, these cannot be farther from the truth. ...
How To Use Content Repurposing To Your Advantage
Content repurposing is a legit, effective content marketing strategy that most marketers tend to ignore. Let’s be honest — B2B content creation is expensive and time-consuming. Then why is it that content once created is not used in different ways to get the most bang...
Why you need to add ebooks to your content marketing plan
The success of any B2B content marketing initiative depends on providing insightful content that truly resonates with your target audience. This is especially true if lead generation is your aim. Short blogs or social media posts that provide bite-sized pieces of...
May The Force Be With Deepworkz!
And we are four!! Deepworkz content marketing agency completed four years last month, and we couldn’t be more thrilled with the progress we have made in a short span of time. Over the last few years, we have significantly grown our client kitty. Deepworkz has built a...
The Secret To Creating Compelling Content: Clear Brief
The most important ingredient of great B2B content is dependent on a clear, easy-to-understand brief. Content creation experts love working with clients that define the intended piece and its desired impact for them. It just makes the job so much easier, and you get...
Seven Key Content Marketing Trends for 2021
The year 2020 was a memorable one for all the wrong reasons. The B2B technology marketers had to pivot and adapt themselves like never before last year to deal with the COVID-19 pandemic stricken world and businesses. The marketing plan went for a toss, and they had...