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The Art and Science of Drafting a Compelling Case Study 

The Art and Science of Drafting a Compelling Case Study 

by Maneka Tanwani | Dec 11, 2021 | B2B Content Writing, Copywriting

A case study is an indispensable part of a tech B2B content marketer’s arsenal. And not without reason. A customer going on record to say how the solution helped them is incredibly more convincing than a company sales representative speaking about the benefits of...

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